Supporting Tree Planting Projects in Kenya

Shining a spotlight on the global projects that our tree planting initiative is supporting as we recognise Earth Day 2022.

As part of our dedication to making a difference to climate change, we have partnered with  more:trees for our tree planting initiative. Working with more:trees we are able to support local communities to help restore healthy forests and reduce extreme poverty.


Our tree planting commitment

By planting trees, we can help sequester carbon dioxide in the future whilst providing co-benefits such as water filtration, shelter, food sources, poverty alleviation and biodiversity in developing countries where tree felling is an issue.

For every Pura® NFC order* placed with Performance Panels we will plant 20 trees on your behalf.

To put this into context, planting 20 trees is 6.00 tonnes of CO2 sequestration which is the equivalent to 14,658.00 miles driven in a standard car!


Supporting global projects

As we recognise Earth Day on Friday 22nd April 2022, with this year’s theme being ‘…together, we must invest in our planet’, there is no better time to shine a spotlight on the numerous benefits of tree planting and raise awareness of the projects that we are supporting as part of our initiative.

more:trees work closely with tree planting partners across the world to ensure that our trees are planted, cared for and support wider community benefits. Currently, our tree planting commitment supports projects in Madagascar, Haiti and Kenya.


Mida Creek Project, Kenya

The Mida Creek project is an example of just one of the projects that we support in Kenya. Tucked away in a small village, Mida Creek is surrounded by eight types of mangroves and lined by palms. The tidal creek is home to beds of seagrass and coral, numerous species of fish, feeding sea turtles, crabs, and an array of migratory birds.

The creek is also fundamental to the local community, providing subsistence and income from fishing and farming.

But there’s a problem. Deforestation.

Mangrove trees have been harvested for lumber and charcoal production, coupled with the warming of sea temperatures has led to extreme poverty, reduced wildlife, and endangered sea life.

These problems can be overcome by planting trees in Mida Creek, employing local villagers to plant native tree species and work to restore the local environment while lifting communities out of poverty.

To learn more about the different projects in Kenya that we are supporting through our tree planting initiative, visit the more:trees projects section.


Making sustainable choices

When placing a Pura® NFC order with Performance Panels, not only do you receive support and guidance on the material selection that will transform the exterior of your home, but you also have the comfort in knowing that by choosing to place your order with us you can make a difference to our planet.

Our tree planting initiative is just one of the positive steps that we are taking on our carbon neutral journey towards achieving Net Zero 2030. Click here to read our blog and learn how we are delivering your Pura® NFC order sustainably to your door.

In a time when we are becoming more aware and conscious of our actions on the environment, small changes can make a big impact.

*Each project is recognised as one order. Any separate purchases made for the same project after the main order is placed will not be identified as a new order and as a result will not qualify more trees to be planted.